Now it is called Queen Elizabeth The Queen Mother Hospital ... shortened locally and understandably to "QEQM" which must baffle our summer visitors when they see it on bus destination boards.
But there's more. It used to be a simple NHS hospital. Now it is [and forgive me if I get this wrong] part of "South East Kent University Hospital NHS Trust".
Then I heard this on the radio. 'All UK hospitals are to be rebranded on orders of NHS Identity Managers. This involves moving the NHS logo above the name of the Trust instead of beside it. The move follows 1000 interviews and 28 public focus groups following a two year review of the NHS logo with nine workshops involving 100 communications individuals'.
When I heard this I checked the date to make sure it wasn't an April Fool joke.
The saying about rearranging the deckchairs on the Titanic comes to mind. A supreme case of jobs for the boys while, on the same day I heard that the Urgent Care Unit at nearby Canterbury Hospital [Sorry: NHS[etc!] Kent & Canterbury Hospital] is to close for a few days each week to improve service to patients. So that's why minister for health always looks so smug...at last, it seems, he really has got the lunatics in charge of the asylum.
If you know for sure, please tell me this isn't a joke as I reckon you couldn't make it up. Then guess the cost of new printed materials, building and hospital signage, uniform logos and ID cards and the inevitible welter of press releases. Then translate that into numbers of nurses on wards and doctors in A&E.
|What's the going price of 36 stainless steel letters on brickwork ...|
|When there's a nice clear and cheap sign 20 metres away|
|This was all we ever needed before the suits got at it!|